LinkedIn Womens Euros

Documentary Long form Content

A short film celebrating how far the women’s game has come, since the first ever Women’s EURO in 1984. LinkedIn partnered with the UEFA Women’s EURO 2022 and challenged England’s first captain of the Women’s team, Carol Thomas, to a 30 mile walk through history. Over two days, she walked from Mornflake Stadium in Crewe, where the first women’s Euro match kicked off to Old Trafford Stadium in Manchester in time for England’s sold out opening Euro’s match. Along the way, she was joined by other Lionesses and the next generation of England women’s football. These incredibly inspirational women have all contributed to the growth of women’s football throughout the years, and it was an honour to be part of the team capturing their story.

This film and the shorter form content created for the campaign was featured on social channels and on the LinkedIn platform.

Agency Louise Organ, Ed Rosie & Craig Ellinor VCCP Girl & Bear

Director Eidie Amos

Editor and Motion Amelia Grace Eve

Editor Valentina Rizzuto VCCP

Follow In Her Footsteps full length film

 

TEASER TRAILER

We built hype around the campaign and teased the upcoming film with a trailer.

Follow In Her Footsteps teaser trailer

 

Follow In Her Footsteps social first cutdown

SOCIAL FIRST CUTDOWN

We created social first cutdowns to drive traffic to the main film on LinkedIn’s platforms.

 

Client Specific Edits

We also created client specific edits from a brand first perspective, for LinkedIn to share along side the main film on their platforms.

Follow In Her Footsteps client specific edits